Karmabook Case Study
Online Dating Project Case Study
A huge overhaul of an online dating project which included website redesign and upgrade, building of mobile apps for Android & iOS
A comprehensive revamp of an online dating project, encompassing website revamp and upgrade, along with Android & iOS apps development
Challenges
Just like many products, the dating websites need to be up-to-date and meet the modern standards. The most common ways to overhaul these projects are new features, redesign, and the addition of companion mobile apps. We were tasked with making all these steps for a well-established website with a large audience of real users.
We estimated the scope and got to work.
Tasks
Redesign
The created custom product had to be more convenient than the ready-made solutions that the client's company used before.
Upgrade
The created custom product had to be more convenient than the ready-made solutions that the client's company used before.
Building of the apps
And, of course, we needed to focus on automating as many processes as possible to speed up their execution.
Redesign
The initial design of the website had a strong mobile app feeling. At the start, it was a budget-friendly solution to have the system be useful on both desktop and mobile devices. To achieve this, numerous compromises were made. As a result, there was an impression that something was out of place when using the site on any device.
As the decision on the separate mobile apps development was made, the website got a green light for a redesign to make it more suitable for the desktop platform. We analyzed the possible options and areas that required improvement first.
Upgrade
We added monetized media capabilities to the platform
The new media capabilities allowed adding two new ways of user verification: video message and video chat with an agent. It provides more ways of verification than it is usually offered at rival platforms which adds much flexibility.
We also added some new features: animated virtual gifts and pay-per-view photos.
The features are simple in nature but got much use.
The project owner pays great attention to keep the service safe from spammers and scammers.
Apps
Both Android and iOS apps were considered to be built. To get the best cost efficiency, we decided to use React Native technology. For two apps, it has a serious advantage over native solutions: instead of paying 100% for each platform, you pay about 130% in total and get two. We carefully recreated all features of the website and connected the apps to the existing infrastructure.
In addition to the existing modules of the website (new ones included), the apps required adding specific mobile features including location finder and push notifications. The mobile platforms design was a huge rework of the initial look and was unified with the new design system.
Results
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